Why Forever 21 has such bad sales?

One would think, taking into account the prices they usually charge on their in-store merchandise, their sale items will be dirt cheap? Not really. I mean, okay okay, a 10 dollar cropped jacket that was originally $35 is a nice deal, but every time I see their skimpy exhibits on the sale rack, I get nostalgic for the best sales of all times in Urban Outfitters - the ones they have maybe once every season, when all the sale/clearance items are 50% off the sale price. Or 50% of the 50%, well you get the idea (I have a ton of UO stuff bought for sums between $2 and $10). Yet those are UO - who although can't boast with high quality, still do push for the conceptualism. And Forever 21? What's their problem. And I have never seen a single outlet. Do they REALLY sell all of their stuff? Or they recycle it and sew new outfits for the next season? Interesting....


And here is the above mentioned 10 dollar jacket....
I am REALLY posing in the first one.... Watch out Gisele...



Jeans - AE skinny and distressed, boots - BORN, suede and my best NYC find, shirt - Gap, long and comfy to wear with low rise jeans. Out upon with butt cleavage.






And a picture with my most favourite animal of all times. I could not resist.